Marketing Week - Marketing Jobs

Παρασκευή, 23 Αυγούστου 2019

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Marketing Jobs

SOCIAL MEDIA MANAGER

The Coca-Cola Company / 3 Ιουνίου 2019

Περιγραφή

Client: The Coca-Cola Company, Location: Athens, Greece, Language requirements: Native in Greek + fluent in English, Job type: Full-time, Starting Date: ASAP

Role Description:
The role of the Social Media Manager is demanding and stimulating and draws on elements of platform management (Social Media, Website, mobile applications), community management, influencer engagement, loyalty and advocacy building & creative out-of-the-box thinking. You will be part of our digital growth team – a team of digital experts who engage with consumers and online communities through relevant conversations, content & digital experiences.

Responsibilities:
• Digital & Social Project Management
• Execute digital & social media strategies
for key brands & integrate digital activations
in broader marketing plans to support key business
objectives and drive trial and transactions
• Design activities that will help manage both top of the funnel with new consumers and the bottom of the funnel to drive awareness, consideration and advocacy
• Create comprehensive creative/technical
briefs for respective teams
• Manage day-to-day operational aspects of digital platforms and/or project; manage campaign timelines, content deliverables and outcomes & review deliverables before passing to greater team
• Publish & engage with consumers: a) develop, adapt & post content, including “live” content such as Instagram Stories b) monitor conversations and manage responses in social platforms & other online portals
• Handle Influencer Management: identify& work with influencers to amplify campaigns
• Conduct Reporting & Analysis: identify insights
from reports, compile key learnings
• Drive optimization: monitor
performance and refocus if needed

Technical Understanding:
• Possess great understanding of social media and digital platforms (mobile, web, search)
• Good understanding of basic digital media principles
(SEO/ SEM, paid media and analytics)
• General understanding of a well-designed,
mobile first consumer journey and how all areas
are integrated in order to deliver a seamless experience
• Demonstrate thought leadership – knowledge and deep understanding of digital environments and trends

Relationship management:
• Communicate effectively day-to-day with stakeholders to identify needs and evaluate business solutions
• Manage external agencies
• Drive change in the company; excite with ideas
to test, learn, and do things differently
• Keep track of lessons learned and share best practises with local and regional team members
• Be able to work in a fast-paced environment with multiple projects and project teams
• Ability to work independently and
own projects for several brands

Job Requirements:
Education: Bachelor’s Degree in a new media / marketing / business. Work experience: 2-3 years digital marketing or social media management ideally in a digital agency.

TO APPLY: please send your CV in English to
tccc-recruitment@ccainternational.com

 
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Τρόφιμα - Ποτά

International

Τηλεπικοινωνίες

Πολιτισμός / Ψυχαγωγία

Δημόσιος Τομέας

Retail

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