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Τετάρτη, 23 Οκτωβρίου 2019

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Marketing Jobs

PERFORMANCE MARKETING SPECIALIST

SlashData / 7 Ιανουαρίου 2019

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Performance Marketing Specialist @ /Data
SlashData is the leading research company in the developer economy: We help the world understand developers and developers understand the world. We survey 40,000+ developers annually - across mobile, IoT, desktop, cloud AR/VR and machine learning - to help clients such as Microsoft, Intel, Google and Amazon understand who developers are, what they buy and where they are going next.
We are now looking for a Digital Marketing Specialist to lead our digital marketing campaigns and drive awareness and lead generation to our brand-name. The role reports to the Marketing Manager.

What you‘ll be responsible for
• Create copy for products and campaigns
• Work closely with our designer to provide top notch graphics for our products and campaigns
• Update the SlashData website with new products, free content and text updates
• Collaborate with the Marketing Manager to
meticulously track, report and analyse
key campaign metrics weekly and monthly.
• Implement the marketing plan for the Developer Marketing: the essential guide  to drive traffic and sales
• Implement the digital PR strategy to increase
awareness and source book reviews for
the Developer Marketing: the essential guide
• Update content on the Future Developer Summit website
• Support the Developer Outreach team with marketing material production for the Developer Economics Survey

Key success metrics
You will be successful in the role
if in the first 6 months you have
• Achieve a minimum of 2,000 book sales on Amazon
• Source at least 3 book reviews from
top developer marketing influencers
• Demonstrated continual learning through weekly and monthly monitoring of campaigns performance and actions

What we’re looking for

• Previous experience in designing successful
marketing campaigns, across a wide
channel mix, especially digital media.
• A creative flair for writing content in English
• Proven ability to deliver continually improved results through data-driven campaigns, using leading-edge analytics tools.
• Proven experience of developing new marketing formats and creative collateral, with high-end production standards.
• Previous experience with performance marketing campaigns
• Startup mentality, able to get stuff done,
while utilising minimal resources and inventing
your way out of resource constraints.
• A passion for technology, and understanding
of how it’s impacting people’s lives
• Comfortable working as part of a
distributed team across four continents.

Bonus points for
• Previous experience with book
promotion and event organising
• Experience in copywriting for newsletter campaigns and performance marketing campaigns
• Previous experience with CMS content update
• Minimum 2 years digital marketing experience

What we offer
• Opportunity to make a difference as part of the leading research company in the developer economy
• Opportunity to work for some of
the biggest tech brands in the world.
• Competitive salary
• Come to work in a t-shirt, shorts
and flip flops, or tie and a suit
• Annual training budget to develop your skills and career
• Monthly book allowance from Amazon, on any book you like
• Spotify Premium subscription or Netflix vouchers

Please click here for a more detailed job description and to apply online

 
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